12 Jan 2014

Introducing HEqual

By : HEqual is an exciting new activism project, dealing with gender equality issues and focused primarily on the UK. We aim to tackle genuine discrimination, by this we mean anything that is indisputably unfair and causes real harm. While certain feminist groups supposedly campaigning for equality are concerned with men’s seating positions on public transport, or forcing them to sit down when urinating, we’ll be taking on the other “less important” issues that appear to have slipped their minds, such as say gaining recognition for hundreds of thousands of male victims of domestic violence.
Our primary concern is the sexism in society that we all fund ourselves whether we like it or not, i.e. sex discrimination by the state, or by groups in receipt of taxpayer funding. Sexism by large and powerful companies will also be a priority, particularly if those companies are dominant and thus are hard to boycott (though we’ll happily challenge all forms of real sexism, big and small). There are a great many myths and downright lies out there when it comes to gender issues and we’ll be tackling them head-on.

A common misconception is that there’s a lack of activism by men’s human rights groups helping men, and while there certainly needs to be more, such a misconception is at least partly down to the media (and even activists themselves) failing to report and document these successes. Therefore, a secondary purpose of HEqual is to encourage such activism to grow and to be documented and publicised.

We’re going to stay focused solely on making a difference, so generally speaking you won’t find much discussion of the latest man-hating article over at the Guardian nor coverage of random extremist bloggers trying to derail our movement. Exposing and documenting such prejudice is important of course, but often there’s little that can be done to stop it. Instead, everything we do will done so with a purpose, that of facilitating real change. We will not simply be discussing or exposing sexism, but actively challenging it and, ultimately winning. This will happen week after week, and month after month and we’ll ensure this success by choosing battles where we’re confident we will prevail. So if you’re say a local government body with sexist policies and practices, and find yourselves on our radar then that’s because it’s because we’re extremely confident we can put a stop to what you’re doing.
HEqual launched on International Men’s Day and already has a track record of defeating misandry. We’ve twice forced the ISPCC (and others) to remove a sexist video from Youtube, we’ve stopped retailers such as Amazon from selling a disgusting ex-boyfirend punchbag and we’ve succeeded in getting the UK’s biggest cancer charity to recognise male victims of cancer. Our next victory will be announced very shortly and there are plenty more on the horizon so be sure to follow us on Twitter to find out the latest: @HEqual_UK
The fact is that after so much debate and talk, the arguments now have largely been won. Most people are now acutely aware that men have been left out when it comes to gaining equality and they recognise that men deserve the same rights and protection as women. It’s time for those victories in debates to finally translate into real change.
John Kimble, Director Of HEqual.

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